Artwork

Artwork files

 

Files types we accept:
All artwork should be sent in a format that can be opened in Adobe Illustrator (.ai .eps .pdf.)
All fonts / text used in artwork should be converted to outlines, to avoid design alterations when we open the files. Ideally we prefer all artwork to be sent in a vector format, bitmaps are rarely good enough quality for us to use and often need to be re-drawn which can slow down the order process.

 

If you are unsure of the difference, these brief descriptions should help you:

Vector Images
Vector images are resolution dependent and are drawn by using mathematical points on an x and y axis. This means they can be scaled to whatever size you need. Therefore, vector images can be resized easily without loss of quality making them an ideal format for initial design of logos and illustrations that need to be used at multiple sizes.
Examples: Ai (Adobe Illustrator), PDF or EPS files

Bitmap Images
Bitmap (or raster) are images that are created using small squares of colour called pixels (or ‘bits’) – but when scaled up, they become ‘pixellated.’ So make sure they are high resolution (300dpi). Bitmap graphics formats have a fixed resolution which means that resizing a bitmap graphic can result in distortion and jagged edges.
Examples: JPG, PNG or GIF files (all at 300dpi)

 

We accept EPS and PDF files containing either high resolution (300 dpi) bitmap images, for printing digitally, or vector images for other printing methods; such as screen printing.